"93% of communication is nonverbal"... Is it really?
How many times have you read or heard communication "experts" tell you this?
They go on to tell you that the impact of a message is 7% verbal (words), 38% vocal (tone of voice and inflection) and 55% non-verbal (body language).
WRONG!
Just because a set of statistics is written about and taught everywhere doesn’t mean it is true! I’m sure you’re smart enough to know it.
How do we manage to understand each other over the phone if words only represent 7% of what we communicate?
Or why do we bother learning foreign languages?
Here are the facts: The figures come from experiments conducted by Professor Albert Mehrabian in 1967. His conclusions were pretty clear but have been very loosely interpreted over the years.
Mehrabian’s experiments deal with communication of like-dislike feelings.
He assessed the factors a communicator's likeability depends on - NOT the message he or she communicates.
In these experiments, Mehrabian came up with a great model… that only applies if a person is communicating about their feelings or attitudes.
Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking
This clearly shows the importance of body language in boosting your odds of being liked.
Put simply, you could virtually say that 93% of your chances of being liked by someone have nothing to do with what you say. But all to do with your non-verbal communication.
I deal with how to read body language accurately on the main site (www.bodylanguagesignals.com)
All the best,
Ian Justin
References: “Silent Messages”, Albert Mehrabian, Wadsworth Publishing Company, 1971





